It’s time to rethink the insurance marketing playbook. To engage Millennials and Gen Z, brands are moving away from the traditional ‘scare’ tactics. Instead, they're embracing fresh strategies that entertain, engage, and build meaningful connections with younger audiences. These new approaches focus on delivering value, authenticity, and relevance, making insurance more relatable and appealing to a generation that values transparency and social responsibility. It's about creating a customer experience that resonates, rather than relying on fear to drive decisions.