Field Marketing and Field Sales Agencies in Mumbai: Driving Business Success on the Ground Fulcrum, we’ve got a toolbox full of B2B communication and marketing capabilities, and we’re ready to put them all to work for you. Below you’ll find some of the things we can do for your business—click on one and discover how we use these capabilities to help y ou meet your goals and help guide the customer journey. Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer. Our clients come from many industries, including foodservice, manufacturing, technology, packaging, business services and industrial machinery and components. It’s a very diverse roster, but they all serve buyers that face difficult decisions on the B2B customer journey.