Explore the business advantages of carbon accounting on Earthonomic.com. Learn how energy conservation building codes and energy conservation measures can help your company reduce its carbon footprint and save on energy costs. Discover how to measure and track your company's carbon emissions and the tools available to help you do so. This article is a must-read for any business owner or manager looking to improve their sustainability efforts. We tend to think of greenwashing as malicious and intentional. In traditional examples, a company tries to dupe consumers into believing it is doing good for the environment when in fact it is doing harm.