In an era dominated by digital marketing and e-commerce, door-to-door marketing remains a highly effective strategy for businesses looking to engage customers directly. While door-to-door marketing is effective, it comes with challenges such as:
Rejections: Not every customer will be interested. Training sales reps to handle objections gracefully is key.
Logistical Issues: Planning efficient routes and managing time effectively can improve productivity.
Regulatory Restrictions: Some areas have laws against door-to-door sales. Ensure compliance with local regulations to avoid legal issues. Fulcrum specializes in helping B2B brands overcome sales challenges by improving the alignment between marketing and sales.